Search Engine Optimization

What is PPC

When searching Google for example you will see down the right hand side and in a light yellow box at the top "Sponsored Listings" these are PPC adverts on the AdWords network. Adwords is Google advertising network but there are also Yahoo Search Marketing, MSN Adcentre, MIVA and many more PPC networks you can advertise your website with.

Pay Per Click basically means that you pay a certain fee every time your advert is clicked on. This is normally done with a bidding based system with the highest bidders being displayed more. Managing a PPC campaign can be allot of hard work and confusing to someone who has not done it before. You need to make sure you bids are constantly updated to get the positions you want without spending a fortune. You also need to balance your maximum bid with you daily spend limit as sometimes you could be getting more clicks with a lower bid.

Tracking the Paid traffic is also an integral part of any campaign. This means we can monitor specific keywords to see how they perform as well as different networks, locations and Ad Text. By reviewing this regularly we can optimize your campaign to the best performing keywords.

Why Use Pyro PPC Management

We believe that around 40% of clicks from a unmanaged PPC campaign are wasted clicks which means if you are spending £100 a week on this advertising £40 of that are clicks that you do not want or need. With our management service we can not only greatly reduce your wasted clicks but get more relevant clicks, reduce your click bids and improve your conversions.

We will also run a number of different adverts which we can monitor performance on. If you are writing the wrong text in your advert you could not only be missing out on valuable visitors you could also be attracting the wrong visitors which will add to the wasted clicks.

How Much Does this Cost?

Because of the nature of this type of management we believe that it is best to charge a percentage of your monthly spend. The percentage amount is worked out on your budget, the higher the budget the less the percentage. This way if we can save you 40% on your campaign and we charge 20% that actually means that you will be paying less than if you don't use us.

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